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Read how we experiment, create, and refine TIMELESS.
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2025
Technology /
Development
Building the Next Generation of HoReCa
Brand founder Andrey Ryzhov describes how ambition and automation transformed a basement lounge into a premium franchise chain.
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2025
Technology /
Development /
interview
We’ve Digitized Every Analyzable Aspect of HoReCa
TIMELESS for Forbes. Vladimir Snegirev, COO of the TIMELESS lounge bar chain, shares how the use of technology and automation helps business to grow and scale.
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2024
Development /
Menu
THE TIMELESS MENU IN RETROSPECT: FROM MINIMALISM TO ENTERTAINMENT
“For years, we’ve been creating food mayhem — putting together fireplaces, TVs, freezing Tiffany rings in ice and pouring drinks out of perfume bottles”.
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2023
Technology /
Development
INVENTING THE FUTURE: THE FOUNDER OF THE TIMELESS LOUNGE BARS IS INTRODUCING AN IT SYSTEM
2023
Menu /
Technology
ART MENU BY CHATGPT AND MIDJOURNEY NEURAL NETWORKS
Pop art from the 80s, Nike, and a banana for $120,000: neural networks created our new seasonal menu. We’ve made the vision of artificial intelligence a reality, and trust us; a hookah on a sneaker isn’t the craziest thing in this story.
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2022
interview /
Development
HOW TIMELESS IS CHANGING THE HOSPITALITY INDUSTRY: INTERVIEW WITH THE FOUNDER ANDREI RYZHOV FOR PATRIKI TIMES
Andrei is convinced that the company will change the way people look not only at the leisure and entertainment industry but also at automation.
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2022
Development
THE TIMELESS STORY: HOOKAH LOUNGE CLUBS, INVESTMENTS OF 500 MILLION RUBLES AND OUR OWN IT SYSTEM
The article by Andrey Ryzhov, the founder of the company. Over the last two years, we have grown four times, opened the third and fourth locations during the pandemic for ~300 million rubles, developed an IT system from scratch, and in 2023, we are opening in Dubai.
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